Optical Illusions and Illusory MotionOptical Illusions and Illusory Motion
They can be captivating on paper or in a computer. The optical illusions can be an amazing display of how our brain processes sensory information to create the illusion of reality.
All of these are optical illusions. Humans are constantly looking for light, color, and distance.
What is an optical illusion?
An optical illusion occurs when an image is able to confuse the eyes and brain. In just one tenth of a second, the visual system sends thousands of images to your brain. The brain organizes this information by defining borders and analyzing areas of contrast or colors, and guessing, based on past experiences, what it’s supposed to see.
Sometimes it’s not clear what’s wrong. This is not an issue with your eyes or the brain. It is simply a dispute about the image you’re seeing. Similar illusions can be perceived through other senses. If you’ve got a spider crawling up your arms, it might appear to be going downwards.
There are three types of optical illusions: literal, psychological and physiological. The physiological illusions are images that appear as if they are moving but are actually still images. They are caused by excessive stimulation of the brain’s senses as they attempt to deduce the movement of a scene from one which isn’t. These illusions can include the Ponzo Illusion where two lines seem to be of different lengths.
Advertising Using Optical Illusions – optical
You may have seen optical illusions at museums, in psychology classes, or even on the walls of your hippie buddy. You probably haven’t imagined that they could be used to promote your business. They can be extremely efficient in grabbing people’s attention and creating a sense movement or, in some instances, crinkly eyes.
Jane Pain, a popular company in lingerie, just launched an optical illusions campaign featuring the bums and busts of their merchandise. When you look closer but you’ll notice that the parts of your body that aren’t dressed are actually elbows, and knees.
Another interesting optical illusion used in advertisements is the Kit Kat truck, which makes it appear as if the driver is hanging in a hammock rather than driving the truck. This optical illusion is an excellent way to grab people’s attention, and to encourage them to take a break and have the taste of a Kit Kat. The ad employs perceptual priming as well as set to create a positive connection with the brand.
Optic Illusions in Art
MC Escher’s Penrose triangle and never-ending staircase are well-known examples for optical illusions. However, optical illusions have been an integral strand in art since the Renaissance and Renaissance artists utilized linear perspective and the camera obscura for creating stunning illusions of space and depth.
It is often geometric in its nature. op art is non-representational and employs shapes, lines and colors to give the impression of movements, hidden images, or swelling or warping. Its popularity began in 1960s due to the work by Victor Vasarely and the 1965 exhibition The Responsive Eye which brought the movement a greater visibility to the general public.
Joseph Albers, influenced by the Op Art movement explored the ways in which colors interacted and influenced each other. In his Homage to the Square paintings Albers overlays colored squares on top of one another to examine how different colors affect our perception of depth and form.
Optical illusions in music
Musical illusions are one of the most advanced optical illusions that can be observed. It is based on a layout of musical notes that are identical. When played back simultaneously on a piano they create the illusion of the lyrics of a song but in reality there are no lyrics!
These clever illusions reveal how your brain utilizes data from your senses in order to create a mental image of your surroundings. Our minds are incredibly powerful regardless of whether it happens naturally or deliberately.
Artists such as Bridget Riley and Victor Vasarely experimented with illusionary effects in their work. Soto took it a step further, creating immersive installations that blurred the lines between artwork and viewer and enticed viewers to interact with his art.